This session will introduce:
7 Digital marketing essentials that will increase your ROI 7x
1. 4 Business Stakeholders & their short term & long term goals with KPIs using OKRs
2. Identifying your market size using 4 Digital Markets & 5 Types of Data Consumption (that defines digital markets)
3. 5 Target Groups (End Users, Big Buyers, Resellers, Influencers & Internal Customers)
4. Customer Journey – How to distribute your budget throughout the funnel the right way.
5. 4 layer Investment & Strategy with Assets, Enhancers, POEM Campaigns (for Paid, Owned & Earned Media) & Improvement layers
6. Few strong game changer tips like utility campaigns, layer CRO, AMP vs App, team dash-boarding tools.
7. One page digital marketing strategy cheat sheet (never before was making a strategy this easy). One of the most effective ways to do digital marketing strategy, get handouts.