Once you have an idea that puts you ahead of the pack, imitations and rip-offs could follow, unless you take steps to protect your originality.
Intellectual Property gives you the basis for securing the commercial rights to what makes you unique. In a world where ideas can easily be transmitted and reproduced at minimal cost, IP stops anyone else using your brainwaves and gives you a proper chance to profit from them.
But it doesn't just apply to radical breakthroughs in thinking. IP offers legal protection for all sorts of information and techniques that you use to run your business. It is an everyday commercial and financial issue.
IP can assist you in almost every aspect of your business development and competitive strategy, from product development to marketing. It may also play an important factor when considering exporting or expanding your business abroad.